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Las Vegas Business Press
Saturday, September 6, 2008
Growing New Jersey Bank Employs Old Approach

By Dave Berns
October 23, 2005

“If your bank is open on Sundays or has removed the bulletproof glass teller windows, you might have Commerce Bank to thank. The Cherry Hill, N.J.-based bank, found only in the Philadelphia area five years ago, is establishing itself up and down the East Coast and has become influential in the banking world,” reports The Associated Press.

“The bank, led by iconoclastic Burger King franchisee Vernon Hill, has grown fast because of a business strategy that not long ago seemed counterintuitive: opening branches while other banks were paring down locations to concentrate on telephone and online banking. The bank uses convenience and a zealous commitment to customer service to gather as many deposits as possible.”





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