It’s getting harder and harder for fliers to cash out those frequent flyer points, reports USA Today. Airlines are allocating fewer seats for rewards and so travelers have been using the points for accommodation and consumer goods.

Airlines are demanding that loyalty program members buy premium seats that burn more points or suffer other indignities. The paper cites the example of one North Carolina traveler who will make stops in Chicago, Seattle, Vancouver and Tokyo over two days before finally reaching her destination, Bangkok.

And, of course, Las Vegas’ favorite airline Southwest has recently announced that it too will be setting a limit to the number of free flyers on high-demand routes.

“Consumers are becoming fed up with earning miles and not being able to redeem them,” one consultant tells the paper. Indeed.