The Arizona metropolis is in the odd situation of searching for the gay tourist dollar at the same time as a campaign is under way to add a gay marriage ban to the state’s constitution, reports the Arizona Republic.
Tempe is taking the lead with a new gay and lesbian Web portal and a planned tour for gay travel writers in the spring. Other local officials say the valley is leaving money on the table if it refuses to market to the gay community, which is often more affluent or at least has more disposable income for travel. The national value of this tourist market is usually pegged at $65 billion.
Rolling out the red carpet to gays will scare away families who vacation or would relocate here, Leo Godzich, president of the National Association of Marriage Enhancement, tells the paper.
But this isn’t a zero-sum game. At least, becoming more of a red state and having our own gay marriage ban, not to mention that most of the Strip is flagrantly heterosexual, has not stopped Las Vegas from taking a share of the gay tourism market. It’s more a matter of niche marketing and tolerance.

