With the tidal wave of baby boomers set to retire, the market for investment scams is also booming, reports USA Today. The post-war generation already has over $8 trillion in investable assets and is set to inherit another $7 trillion from their parents.

And that’s a recipe for all kinds of get-rich-quick-schemes that are being marketed aggressively in hotel and restaurant seminars promising free lunches and dinners. The paper cites Texas as a particularly bad example because lots of seniors have retired there. (Can Nevada be far behind?)

While people 60 and older make up 15 percent of the population, they account for about 30 percent of fraud victims, Consumer Action, a consumer-advocacy group, tells the paper.

This kind of fraud is pushing people who thought they’d be retired back into the workforce. And then there’s the embarrassment question. Like everyone else, seniors hate to admit they were ripped off and that makes catching the thieves all the harder.

But leave aside the scams, there are plenty of investments that are less than average that are sold this way too.