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Las Vegas Business Press
Saturday, August 30, 2008
Podcast pushes real estate

By Ian Mylchreest
March 17, 2006

Incline Village-based realtor Diane Cohn has started posting her sales pitches on the Web as podcasts, reports the Reno Gazette-Journal. The podcasts are available at her site, www.dianecohn.com.

The main targets are Bay Area residents seeking to buy in Northern Nevada. “It’s just another piece of the online puzzle,” Cohn tells the paper. “The Internet is a big, impersonal place, and in my business people do a lot of shopping online before they ever pick up the phone and talk to a Realtor.”

Cohn previously worked to create online-based community marketing programs at Apple, the maker of the iPod. She says both blogs and podcasts help potential buyers familiarize themselves with the area without ever leaving their computers.

It might not work quite that way here. It would be all right for high-rise condos near the Strip. That’s the part that everyone who’s never been here knows. But will they ever believe the suburban reality of living in Las Vegas even if they can read the blogs and listen to the podcasts?





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