Years ago some New York-area brokers sued their companies for tolerating a frat house atmosphere in the workplace but the problems persist among dealmakers and so securities industry regulators are poised to re-write the rules, reports USA Today. The NASD and the New York Stock Exchange have both proposed rules to force firms to set business entertainment policies that cap amounts and specify appropriate venues.

The rules are expected to prohibit visits to strip clubs for the nation’s 5,000 investment firms. Worse yet, one employment attorney says that the rules will have a trickle-down effect for all businesses, and she predicts that entertaining clients at strip clubs will go the way of the three-martini lunch.

Morgan Stanley already has such a policy and fired three salesmen and a researcher who broke the rules. A couple of lawyers try to defend strip clubs as a civilized part of doing business but the issue for the women is how can they compete when deals are made in men-only environments? Even if they wanted to go to strip clubs, their very presence could limit the entertainment.

And the issue for business should be the motive. Why would brokers entertain executives in high-end strip clubs? The obvious reason for entertaining clients is to sway their judgment. And what business would want its executives making decisions with any other part of their anatomy but their brains while sitting in the cold hard reality of the executive suite. Sorry, fellas. It’s just business.