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Las Vegas Business Press
Saturday, September 6, 2008
Wall Street looks to the Hollywood Stock Exchange

By Ian Mylchreest
April 18, 2006

The wisdom of crowds, especially as demonstrated through the market, has come back into vogue in recent years. And Hollywood has its own little piece of the action, reports TheStreet.com.

Bond traders Cantor Fitzgerald, which also has a subsidiary selling hand-held gaming devices to Nevada casinos, created the Hollywood Stock Exchange where “members” who sign up automatically get $2 million to invest on upcoming movie projects or stars. The HSX allows trades on star bonds, movie options and movie stocks.

The company averages 50,000 trades a day on about 2,200 celebrity listings. It has signed up about 1.4 million investors. And the wisdom of this marketplace has proved itself at the last Oscars, when it picked seven of the eight main winners.

Aspiring moguls and financially minded movie fans can sign up at the Hollywood Stock Exchange Web site.





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