Today you can expect big tie ups at McCarran as the President’s entourage puts down for a fundraising stop in Las Vegas, but the next big thing at the airport will be Allegiant Air planes painted to look like a flying billboard for gaming Web site, bodog.com, reports the New York Times.

Bodog is the Carribean-based Internet gaming company and it sees no contradiction in selling its Web sites in the capital of real time gaming. The rationale is that most Allegiant travelers only make it once or twice a year to Las Vegas and the rest of the year they are prime customers for Indian casinos or for the company’s Web products. Onboard the plane, the tray tables will look like Bodog blackjack tables and passengers will hear inflight ads on the PA system.

And the billions that go on other online gaming will means the marketers are probably right about the two complementing each other. And the World Series of Poker seems to be getting into the habit of unearthing unheralded champions with Cinderella stories of how they got to the final table from some obscure Web tournament, we can expect more and more online gaming.

On the other hand, the brazen advertising is only going to put more pressure on Congress to tighten the very loose restrictions that try to prevent online gambling in the U.S. But this is one genie that will be very hard to put back in the bottle.