Omigod! We’ve got celebrities. We’ve got a hotel/casino project. We’ve got Las Vegas. It’s critical mass, baby! A nuclear media meltdown!

Of course, we’re referring to Las Ramblas, the high-rise hotel/casino/restaurant/nightclub/spa project fronted by Clooney, star of such hits as Oceans 11 as well as such bombs as Oceans 12 and personal nightmares like Oceans 13: This Time They’re Serious. He’s joined by Rande Gerber, star of such hits as Whiskey Beach, as well as Centra Properties and The Related Cos.

It’s going to be a $3 billion project, with 11 buildings spread over 25 acres and 8 million square feet. Yowza! Let’s roll the presses!

And roll they did, as the Los Angeles Times, New York Times and Las Vegas Sun proceeded to write the heck out of that story, to say nothing of PR Newswire and my colleague Dave Berns’ blog, found on the homepage of the Las Vegas Business Press.

Hmmmm. No orgy of celebrity-connected Vegas building publicity can truly be complete without … what’s the name of that newspaper again? It’s the local rag.

Oh, that’s right! The Review-Journal! Where were they on this thing?

Ah, here we go. A day late, the R-J weighed in with a story titled “Puttin’ on the glitz.” And when the R-J headline writers drop letters, you know something’s big. Or lame. One of the two.

Anyway, we’d like everybody to keep things in perspective. It’s not like the Second Coming, or the season finale of American Idol, or anything like that. Besides, this has all happened before. Does anybody else remember that other celebrity themed casino, the one that was supposed to ride on the name of its founder?

If you guessed “Debbie Reynolds hotel-casino,” you’re a big winner. Unlike, say, Debbie, whose marquee is no more.